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›WhatsApp Business Messaging

WhatsApp Business Messaging

  • WhatsApp sender registration
  • Creating WhatsApp campaign
  • WhatsApp Business messages
  • WhatsApp Business conversations
  • WhatsApp conversation-based pricing

WhatsApp conversation-based pricing

The price consists of price listed in our price list (= price per message - depends on the amount topped up) and price charged by Meta (= price per 24-hour conversation - according to the table below). Prices vary depending on the category of conversation and the price per country/region. These prices apply to all conversations opened on or after 12:00pm on 1 June 2023, depending on the time zone of your WhatsApp Business account.

MarketCurrencyMarketingUtilityAuthenticationService
Argentina€0,05120,02820,0304FREE
Brazil€0,05180,00660,0261FREE
Chile€0,07360,01660,0437FREE
Colombia€0,01040,00020,0063FREE
Egypt€0,08890,00430,0043FREE
France€0,11860,02480,0572FREE
Germany€0,11310,04560,0636FREE
India€0,00900,00120,0012FREE
Indonesia€0,03410,01660,0249FREE
Israel€0,02920,00440,0140FREE
Italy€0,05720,02480,0313FREE
Malaysia€0,07120,01160,0116FREE
Mexico€0,03610,00830,0198FREE
Netherlands€0,13230,04140,0596FREE
Nigeria€0,04280,00560,0056FREE
Pakistan€0,03920,00450,0045FREE
Peru€0,05820,01660,0312FREE
Russia€0,06640,03310,0355FREE
Saudi Arabia€0,03760,00950,0095FREE
South Africa€0,03140,00630,0063FREE
Spain€0,05090,01660,0283FREE
Turkey€0,00900,00440,0069FREE
United Arab Emirates€0,03190,01300,0130FREE
United Kingdom€0,04380,01820,0297FREE
North America€0,02070,00330,0112FREE
Rest of Africa€0,01860,00330,0119FREE
Rest of Asia Pacific€0,06060,01300,0352FREE
Rest of Central & Eastern Europe€0,07120,02920,0461FREE
Rest of Latin America€0,06120,00940,0368FREE
Rest of Middle East€0,02820,01300,0147FREE
Rest of Western Europe€0,04900,02490,0313FREE
Other€0,05000,00640,0252FREE

* Cost per conversation in EUR effective November 1, 2024

More information at https://developers.facebook.com/docs/whatsapp/pricing#rate-cards

Non-recommended countries

Countries that WhatsApp deems ineligible to receive messages sent via the WhatsApp Business platform.

Country
Cuba (+53)
Iran (+98)
North Korea (+850)
Syria (+963)
Ukraine - Crimea, Donetsk, Luhansk
Turkey (+90)
← WhatsApp Business conversations
  • Non-recommended countries
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