WhatsApp pricing

Important information on pricing (effective from October 1, 2025):

• Templated message pricing: From October 1, 2025, the price is determined per delivered templated message (marketing, transactional, authentication messages).
• Service messages are free: Messages that are replies to customer inquiries (sent within the 24-hour window from the customer's last message) remain FREE.

The price consists of price listed in our price list (= price per message - depends on the amount topped up) and price charged by Meta (= price per message - according to the table below). Prices vary depending on the category of message and the price per country/region. These prices apply to all messages from 1 October 2025, depending on the time zone of your WhatsApp Business account.

Country	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	€	0.0512	0.0216	0.0216	-	free
Brazil	€	0.0518	0.0056	0.0056	-	free
Chile	€	0.0736	0.0166	0.0166	-	free
Colombia	€	0.0104	0.0008	0.0008	-	free
Egypt	€	0.0889	0.0030	0.0030	0.0538	free
France	€	0.1186	0.0248	0.0248	-	free
Germany	€	0.1131	0.0456	0.0456	-	free
India	€	0.0090	0.0012	0.0012	0.0232	free
Indonesia	€	0.0341	0.0208	0.0208	0.1129	free
Israel	€	0.0292	0.0044	0.0044	-	free
Italy	€	0.0572	0.0248	0.0248	-	free
Malaysia	€	0.0712	0.0116	0.0116	0.0346	free
Mexico	€	0.0253	0.0071	0.0071	-	free
Netherlands	€	0.1323	0.0414	0.0414	-	free
Nigeria	€	0.0428	0.0056	0.0056	0.0622	free
Pakistan	€	0.0392	0.0045	0.0045	0.0622	free
Peru	€	0.0582	0.0166	0.0166	-	free
Russia	€	0.0664	0.0331	0.0331	-	free
Saudi Arabia	€	0.0376	0.0088	0.0088	0.0495	free
South Africa	€	0.0314	0.0063	0.0063	0.0166	free
Spain	€	0.0509	0.0166	0.0166	-	free
Turkey	€	0.0090	0.0044	0.0044	-	free
United Arab Emirates	€	0.0415	0.0130	0.0130	0.0421	free
United Kingdom	€	0.0438	0.0182	0.0182	-	free
North America	€	0.0207	0.0033	0.0033	-	free
Rest of Africa	€	0.0186	0.0033	0.0033	-	free
Rest of Asia Pacific	€	0.0606	0.0094	0.0094	-	free
Rest of Central & Eastern Europe	€	0.0712	0.0175	0.0175	-	free
Rest of Latin America	€	0.0612	0.0094	0.0094	-	free
Rest of Middle East	€	0.0282	0.0075	0.0075	-	free
Rest of Western Europe	€	0.0490	0.0142	0.0142	-	free
Other	€	0.0500	0.0064	0.0064	-	free

* Cost per conversation in EUR effective October 1, 2025

More information at https://developers.facebook.com/docs/whatsapp/pricing#rate-cards

Non-recommended countries

Countries that WhatsApp deems ineligible to receive messages sent via the WhatsApp Business platform.

Country
Cuba (+53)
Iran (+98)
North Korea (+850)
Syria (+963)
Ukraine - Crimea, Donetsk, Luhansk
Turkey (+90)