WhatsApp conversation-based pricing
The price consists of price listed in our price list (= price per message - depends on the amount topped up) and price charged by Meta (= price per 24 hour conversation - according to the table below). Prices vary depending on the category of conversation and the price per country/region. These prices apply to all conversations opened on or after 12:00pm on 1 June 2023, depending on the time zone of your WhatsApp Business account.
Market | Currency | Marketing | Utility | Authentication | Service |
---|---|---|---|---|---|
Argentina | EUR | 0.0512 | 0.0338 | 0.0304 | 0.0261 |
Brazil | EUR | 0.0518 | 0.0290 | 0.0261 | 0.0248 |
Chile | EUR | 0.0736 | 0.0485 | 0.0437 | 0.0376 |
Colombia | EUR | 0.0104 | 0.0071 | 0.0063 | 0.0050 |
Egypt | EUR | 0.0889 | 0.0569 | 0.0512 | 0.0533 |
France | EUR | 0.1186 | 0.0636 | 0.0572 | 0.0712 |
Germany | EUR | 0.1131 | 0.0707 | 0.0636 | 0.0679 |
India | EUR | 0.0083 | 0.0035 | rate not finalized | rate not finalized |
Indonesia | EUR | 0.0341 | 0.0166 | 0.0249 | 0.0157 |
Israel | EUR | 0.0292 | 0.0155 | 0.0140 | 0.0149 |
Italy | EUR | 0.0572 | 0.0347 | 0.0313 | 0.0319 |
Malaysia | EUR | 0.0712 | 0.0166 | 0.0149 | 0.0182 |
Mexico | EUR | 0.0361 | 0.0220 | 0.0198 | 0.0087 |
Netherlands | EUR | 0.1323 | 0.0663 | 0.0596 | 0.0738 |
Nigeria | EUR | 0.0428 | 0.0265 | 0.0238 | 0.0257 |
Pakistan | EUR | 0.0392 | 0.0210 | 0.0189 | 0.0118 |
Peru | EUR | 0.0582 | 0.0347 | 0.0312 | 0.0149 |
Russia | EUR | 0.0664 | 0.0395 | 0.0355 | 0.0329 |
Saudi Arabia | EUR | 0.0336 | 0.0209 | 0.0187 | 0.0161 |
South Africa | EUR | 0.0314 | 0.0166 | 0.0149 | 0.0139 |
Spain | EUR | 0.0509 | 0.0315 | 0.0283 | 0.0305 |
Turkey | EUR | 0.0090 | 0.0077 | 0.0069 | 0.0025 |
United Arab Emirates | EUR | 0.0282 | 0.0164 | 0.0147 | 0.0157 |
United Kingdom | EUR | 0.0584 | 0.0330 | 0.0297 | 0.0321 |
North America | EUR | 0.0207 | 0.0124 | 0.0112 | 0.0073 |
Rest of Africa | EUR | 0.0186 | 0.0133 | 0.0119 | 0.0300 |
Rest of Asia Pacific | EUR | 0.0606 | 0.0391 | 0.0352 | 0.0185 |
Rest of Central & Eastern Europe | EUR | 0.0712 | 0.0512 | 0.0461 | 0.0207 |
Rest of Latin America | EUR | 0.0612 | 0.0409 | 0.0368 | 0.0351 |
Rest of Middle East | EUR | 0.0282 | 0.0164 | 0.0147 | 0.0181 |
Rest of Western Europe | EUR | 0.0490 | 0.0348 | 0.0313 | 0.0329 |
Other | EUR | 0.0500 | 0.0280 | 0.0252 | 0.0120 |
* Cost per conversation in EUR effective June 1 2023
Non-recommended countries
Countries that WhatsApp deems ineligible to receive messages sent via the WhatsApp Business platform.
Country |
---|
Cuba (+53) |
Iran (+98) |
North Korea (+850) |
Syria (+963) |
Ukraine - Crimea, Donetsk, Luhansk |
Turkey (+90) |