Offer personalization

How can I personalize an offer?

To personalize your offer:

1. Go to the second step of Smart SMS campaign
2. In the Description window, click onVariables
3. Use any of the available variables to personalize your offer.

Please note that if you lack any data for the selected recipient variables, the recipient who you lack the data for will see an offer without the selected variable. In other words, if want to write a headline or a description “Perfect shoes for you, <first_name>“, and you filled the first name for only 50% of the recipients, the variable <first_name> will be empty for 50% of your recipients. Half of your recipients will therefore see the offer like this “Perfect shoes for you, “.

If you miss any data for a variable you would like to use, you can hover over the variable and click "Set default variable for x% contacts." Now enter a default value for the selected variable. This default variable will be used instead of an empty space.

Please also keep in mind that when using variables, the content of the variable will be added to the message text, i.e. the length of your message text will increase by the number of characters that the variable represents. For example, if you insert the variable <last_name> representing the name "Wolfeschlegelsteinhausenbergerdorff" into the text of your message, although the editor will show that you have used 11 characters (the length is displayed in the bottom right corner of the editor), the variable is actually 35 characters long, which is the actual length by which the number of characters in the message will increase.

See how to personalize an offer